Learning Outcomes:
- Advanced Image Scoring and Optimization: Learn to use a three-point scoring system and comprehension testing to ensure your images resonate with Amazon shoppers. Discover new techniques for main and secondary image selection that drive clicks and conversions.
- Data-Driven Experimentation: Get hands-on with Amazon’s “Manage Your Experiments” tool. We’ll guide you through setting up structured A/B tests for images, titles, and other listing elements, empowering you to make data-informed decisions.
- Secondary Image and Main Image Testing: Understand the impact of image order on customer engagement and master the best practices for optimizing each image slot. You’ll walk away with a step-by-step process for organizing and testing images effectively.
- Comprehensive Workflow and Case Studies: Dive into a detailed, step-by-step workflow and real-life case studies that reveal the power of advanced listing strategies. See the direct impact of optimized listings on conversions and sales performance.
- Homework Assignments for Real-World Practice: Each topic includes practical assignments, enabling you to apply what you’ve learned and analyze results. Expect meaningful takeaways that you can implement immediately in your business.